SEMA Show 2025: A Post-Event Reflection from OC Rhino Linings
The dust has settled on SEMA Show 2025, and what an incredible experience it was for OC Rhino Linings. From jaw-dropping custom builds to the latest industry innovations, this year’s show reinforced why SEMA remains the epicenter of automotive creativity, innovation, and community.
Here’s a look back at what made this year’s event unforgettable for us.
1. Highlights from the OC Rhino Linings Experience
This year, we were thrilled to bring our hands-on Rhino Linings experience to SEMA attendees. Our booth became a hub for builders, shop owners, and enthusiasts looking to see, touch, and learn about the durability and versatility of our protective coatings.
Key highlights included:
- Interactive touch-and-feel displays – Attendees could experience the strength, texture, and finish of Rhino Linings firsthand.
- Live applicator demonstrations – We showcased how our products are applied across vehicles, from beds to bumpers, wheel wells, and more.
- Direct engagement with our team – Visitors asked questions, explored options for custom projects, and learned how Rhino Linings can elevate both performance and protection.
2. The Star of the Show: Stigarado 1973 Chevy C10
The centerpiece of our booth was the fully coated “Stigarado” 1973 Chevy C10, and it didn’t disappoint. This build exemplified the essence of Rhino Linings:
- Full coverage protection, inside and out, using our hybrid polyurea formula
- Designed as a dual-purpose machine: a work-ready utility vehicle and an overland-capable adventure rig
- Featuring upgrades like Cummins diesel, air-ride suspension, Dana 60 4WD diffs, and rugged steel fabrication
- Drawn huge crowds of builders, enthusiasts, and media, sparking conversations about the practical and aesthetic benefits of full-vehicle protection
It was amazing to see so many attendees inspired by the Stigarado’s combination of toughness and style — a perfect example of Rhino Linings in action.
3. Connecting with Builders and Shops
One of the most rewarding aspects of SEMA 2025 was engaging with the builder community. We spoke with countless shops exploring new revenue streams, including offering professional spray-on protective coatings to their customers.
Attendees were particularly interested in:
- Rhino Hybrid Formula for durability and flexibility
- Full-vehicle applications, beyond just bedliners
- Integrating coatings with off-road, overland, and performance builds
- Partnerships and certified applicator opportunities
The energy and curiosity around protective coatings confirmed that Rhino Linings continues to fill a vital niche in the aftermarket.
4. Observations and Industry Trends
Walking the show floor, several trends stood out:
- Rugged builds are in high demand — overland, EV conversions, and restomods are becoming more common
- Protection matters more than ever — builders are pairing high-performance upgrades with durable coatings to safeguard their investments
- Customization and aesthetics go hand-in-hand with function — people want vehicles that look great while being able to withstand harsh conditions
- Technology integration — EVs, hybrid platforms, and advanced drivetrains are pushing the need for coatings that adapt to new materials and designs
These insights will inform how we develop products, training, and support for our applicator network moving forward.
5. Celebrating Community and Culture
SEMA is more than a trade show — it’s a celebration of automotive culture.
From meeting veteran builders to connecting with up-and-coming creators, we were reminded that Rhino Linings isn’t just about coatings — it’s about supporting the people who push the boundaries of automotive design and performance.
Events like the Road to SEMA showcase, Larry Chen’s featured artist gallery, and interactive VRX Sim Racing brought together builders, enthusiasts, and media in a way that highlighted the creativity and camaraderie driving the industry forward.
6. Takeaways for the OC Rhino Linings Team
Reflecting on the event, here’s what we’re taking away:
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- Full-vehicle protection is more relevant than ever — builders are seeking coverage for trucks, EVs, and specialty vehicles alike
- Hands-on experiences resonate — seeing, touching, and learning about Rhino Linings made a lasting impression on attendees
- Collaboration drives growth — partnerships with shops, manufacturers, and accessory brands are essential for expanding our reach
- The aftermarket is evolving — embracing new platforms, technologies, and trends will be key to staying ahead
SEMA 2025 reinforced that Rhino Linings remains a trusted partner for builders looking to combine style, function, and durability.
7. Looking Ahead
We left SEMA Show 2025 energized, inspired, and ready to continue supporting the aftermarket community with innovative, high-quality protective coatings.
If you stopped by the booth, saw Stigarado, or connected with our team — thank you! Your passion and creativity are what keep us motivated to push the boundaries of what Rhino Linings can do.
For those who couldn’t attend, stay tuned — we’ll continue sharing insights, builds, and new product updates throughout the year.
Final Reflection
SEMA Show 2025 wasn’t just an event for OC Rhino Linings — it was a celebration of innovation, resilience, and the spirit of the aftermarket community. We’re proud to have been part of it and excited for what the next year brings for our team, our partners, and the builders who inspire us every day.
Connect with OC Rhino
Do you want to see our work or ask us a question? Reach out through the OCRhinoLinings.com contact page, or message us on Instagram @OCRHINO.
Check us on Yelp or Google to verify our reputation. Call or text 714-543-8088.